Design responsibilities spanned all stages of 14+ product launches, including technical illustrations, product packaging, installation manuals, photo retouching, listing graphics, website banners, marketing emails, and updating all online platforms. Redesigned ecommerce website, Amazon page, and rewards club branding for a more modern aesthetic and easy navigation. Created brand identity and packaging for a new subsidiary brand that expanded the company to new markets.

Designed icons, illustrations, and other assets to support the company’s brand and marketing strategies. Contributed innovative ideas for implementing the new brand direction. Collaborated closely with the both creative and cross-functional teams to propose and implement new ideas.

During my time as an intern for Superhuman, I helped to shape company rebrand with concepts that aligned with new identity and kept a consistent brand image as the only designer on staff. I designed print-ready packaging for new products, combining brand aesthetics with packaging regulations , strategically designed print materials tailored to different audiences within a unified visual system, and created a series of digital ads.

As a Freelance Graphic Designer, I have crafted a full brand identity for a new non-profit, collaborated with clients to understand their vision and clearly communicate their message, and created custom print and marketing materials that conveyed important information and drew in customers.