Design responsibilities spanned all stages of 14+ product launches, including technical illustrations, product packaging, installation manuals, photo retouching, listing graphics, website banners, marketing emails, and updating all online platforms. Redesigned ecommerce website, Amazon page, and rewards club branding for a more modern aesthetic and easy navigation. Created brand identity and packaging for a new subsidiary brand that expanded the company to new markets.

Designed icons, illustrations, and other assets to support the company’s brand and marketing strategies. Contributed innovative ideas for implementing the new brand direction. Collaborated closely with the both creative and cross-functional teams to propose and implement new ideas.

As an intern for Superhuman and the only in-house designer, I helped to shape a company rebrand by creating product packaging, print materials tailored to different audiences, and a series of digital ads. I created concepts that expanded the new brand identity and maintained consistent messaging across a variety of touchpoints, learning how to stay creative within real-world brand structures.

As a Freelance Graphic Designer, I have created brand identities, collaborated with clients to understand their vision, and created custom print and marketing materials. For my long-term client, the Bay Area Center for Faith, Work, and Tech, I created a full brand package included logos, color palette, fonts, and guidelines. I also worked with them to develop a set of custom playing cards, designing the card layout, collaborating with an illustrator, and providing art direction throughout the project.