Bay Area Center for Faith, Work, & Tech
Brand Identity, 2023
The Bay Area Center for Faith, Work, and Tech is a non-profit that hosts programs aiming to integrate the workplace and tech-centric culture of Silicon Valley with the faith of those who live and work there. As a newly founded non-profit, they needed a brand identity that clearly communicated their values and deep care for their mission. Despite their lengthy name, they felt it was important to incorporate it in its entirety in the logo, creating a unique challenge for me as the designer. To capture the most important aspects of this organization, I created a a brand identity that feels contemporary and clean, featuring a simplified map and modern fonts. To compensate for the logo's complexity, I incorporated an ampersand icon featuring a subtle cross design that can be used as an alternate logo.
Playing Cards
In addition to the logo and brand guidelines, I worked on a project to create a set of playing cards for giveaways at events to increase brand recognition. My role included designing the layout of each card, developing custom suit icons, creating an illustration for the front of the cards, and collaborating and art directing with an illustrator for customized face cards.
Additional Assets
Other assets I created include a brand guide, vinyl stickers, and business cards.
