The goal of this project was to create a professional brand identity for myself that authentically and memorably evokes my brand essence. In creating this brand, I wanted to incorporate the parts of my personality that inspire me the most. I chose to focus on my love of exploration, curiosity, and beauty in the everyday, which led me to the concept of a map and topographical lines. I looked back at 19th century maps and atlases for the roots of my visual identity, even discovering an atlas of my hometown from 1876 that helped to inform my font choices. With these tools, I created a brand that felt like me while communicating the things I care about most in both design and the broader world.